After you send out the first e-mail ad it’s very important to follow-up a day or two later with
your list. People may have skipped over it the first time, sometimes people need to see an
ad a couple of times before they click or buy or the first e-mail subject line never grabbed
Nowadays Internet software and e-mail filters can block you e-mail messages from even
getting to your opt-in subscribers. This report will give thirty reasons to follow-up with your
list subscribers. Just make sure to be honest when you use these follow-up strategies.
#1 Price Increase
Warn your prospects that your product is about to go up in price. With this slow
economy people are very price conscious. If they have any interest in your
product they will want to buy it for the lowest price possible..
#2 Easy Payments
Inform your prospects that you have added an easy payment plan. If your product is
very expensive, people may be hesitant to dish out all that money at once. A payment
plan will be easier for them to budget in the cost over a certain period of time.
#3 Server Down
Notify your prospects that your server went down briefly with all the traffic you received.
People will assume that with all that traffic your product must be good. And they will
understand why they had trouble visiting your web site the first time.
#4 E-mail Filtered
Tell your prospects that your first e-mail may have been filtered. You can say you forgot to
spam filter check it or you noticed from your e-mail stats that many of the e-mails did
not get delivered. Either way people understand that e-mail isn’t as reliable as it used to be.
#5 Price Decrease
Advise your prospects that you actually lowered the price of your product. I guess the only
reason you may want to do this is because it’s not selling well at the current price. You can say
you mistakenly over priced it or blame it on the economy.
#6 Bonuses Added
Alert your prospects that you have added new bonus products to your offer. It could be
bonus products that you added or some of your joint venture partners donated. People
that didn’t want to buy before may change their mind because of the extra value.
#7 List Problems
Brief your prospects about the problems you had with your list server or auto-responder
service.. Because of the problems you’re not really sure if the first e-mail you sent out
made it ok. People understand the technical problems that can arise with the Internet.
#8 Sale Ending
Forewarn your prospects that your sale will be ending very soon. It will create urgency
because they may not have another chance to purchase your product in the future.
The closer your follow-up message is to the deadline the more effective it will be.
#9 Quantity Warning
Educate your prospects that you don’t have very many copies of your product left before
they sell out. The fewer amount of products you have left the faster they will decided to
buy. People who want your product don’t want you to run out before they buy.
#10 Holiday E-mail
Enlighten your prospects that they may have missed your first e-mail because of the busy
holidays. People usually ignore, skip over or delete a lot of e-mails during the holiday time
because they are busy, have less time and are spending more time with their friends and family.
#11 Answer Questions
Inform your prospects that they may not have understood your product or offer. You
can say you have a lot of e-mail questions about the product so you decided to
answer the most popular questions in your follow-up e-mail.
#12 Affiliate Bonuses
Notify your prospects about all the bonuses your top affiliates are giving away if they order
through their links. Your list members that didn’t buy before may buy from your joint venture
affiliates because they are offering a lot of affiliate bonuses.
#13 Bad Link
Tell your prospects that some people had trouble clicking through to the first link you
sent. It could be you had a typo in the url, the redirect link was broken, the shortening link
service wasn’t working good or you copied and pasted the wrong link.
#14 Affiliates Welcome
Advise your prospects that you are now adding an affiliate program with your product.
It could be that many people were asking you about promoting it. You may get orders
from people that are really just interested in promoting your product for commissions.
#15 Free Samples
Tell your prospects that you have added a sample of the product on your ad. Sometimes
it takes a taste of your product to give people a craving to purchase it. Plus, people like free
things and if anyone asks you for a sample, its likely there are others that want one too.
#16 Offer Adding
Educate your prospects that you have added something new to the offer or sales letter.
It could be new graphics, pics of the people who submitted testimonials, a better guarantee,
extra examples, a pic of yourself, video or audio information, extra bonuses, etc.
#17 Free Trial
Alert your prospects that you have added a free or low cost trial option to your product.
People really jump on free and low cost trials because they won’t be risking very much, if
anything to try out your product. This will convert the people that wasn’t sure before.
#18 Bonuses Left
Warn your prospects that there aren’t many bonuses left for your product. One of the
biggest reasons people buy is all the bonuses they can get for risking their money. If
they are teetering on their decision they will lean towards buying because of the fear
#19 Limited Deluxe
Forewarn your prospects that there aren’t very many deluxe versions of your product left.
If you are offering different prices and package levels of your product this will work good.
Usually people will pay a few extra bucks to get the best one you offer..
#20 E-mail Testimonials
Show your prospects some of the e-mail testimonials you’ve been getting since your last
e-mail. People will read the glowing endorsements and think ‘wow, I could be in their
place if I would have decided to purchase the first time’.
#21 Ad Extension
Let your prospects know that you have added some extra days or quantities of your
product to the sale. Maybe it’s that you couldn’t believe how fast it’s selling out and you
want to give everyone a second chance to get the product.
#22 E-mail Saturation
Inform your prospects that they may have missed your last e-mail because they were getting
drowned with so many other launch e-mails at the time. As you may know the bigger
businesses or marketers have an army of affiliates to bombard people with e-mail ads.
#23 Sale Results
Show your prospects the results of the sale so far since your last e-mail. It could be the
number of people that visited your web site, the conversation rates, how many products
you have sold, etc. Meaning you could say the product is smoking or on fire.
#24 Affiliate Income
Update your prospects on how much money some of your affiliates are making selling it.
If your affiliates are racking up big commissions people will know your product must
kick butt and they may be interested in joining the affiliate program.
#25 Forget Something
Advise your prospects of something you forgot to mention in your last e-mail. Usually
you want to remind them of a great part in your offer, a major benefit of your product,
or something good that happens after they purchase.
#26 Quick Results
Educate your prospects about some of the quick results people have been getting from
your product since you first started your sale. People like to get their benefits fast. If
other people can convince them, then they will end up buying fast.
#27 Big Mistake
Warn your prospects about a mistake you made on the sales letter or last e-mail. It
could be a misspelling, bad grammar, how you explained something, how something is
confusing some people, etc.. If people don’t understand your offer they won’t buy.
#28 Payment Options
Notify your prospects that you have added different payment options to the order page.
Sometimes people like to pay with different methods and third party merchants. If
people don’t like the the payment methods it may stop them from ordering.
#29 High Conversion
Show your prospects some new high converting tools you just added to the affiliate
program for your product. It could be a new high converting e-mail that one of your
affiliates used, banners that are getting tons of hits, etc.
#30 Real Busy
Brief your prospects on how busy you have been since you launched your product. It could
be that you’re not getting any sleep or not having time to eat or go to the bathroom with all
the sales and customer support e-mails you are getting.
Grabbing your prospects attention with just one e-mail can be a large challenge for any
online business. I hope that these e-mail follow up marketing strategies will get you started
on the right path as a successful e-mail marketer.
But don’t just rely on these reasons, they aren’t the only follow up strategies that will
persuade people to open your e-mails, click on your links and order your products.
Try to think of a few good ones on your own.