New Google AMP Stories provides content publishers with a mobile-focused format for delivering news and information as visually rich, tap-through stories. In the last couple of years, “Stories” has become wildly popular on Snapchat and Instagram, so much so that Facebook declared it’ll focus more on Stories than the news feed.
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Even as Stories rose in popularity to become the most sought-after format, it had remained locked in the walled gardens of social media apps. But now the format has become available for the open Web, thanks to AMP Stories, an initiative by Google. Now even you can publish Instagram-like Stories on your own website – Powered By StoryPal.
Web stories score high on web performance as well as user engagement metrics and prove to be a futuristic content format that’s set to rule the web. As we know, Instagram, Whatsapp, Facebook, and Snapchat stories disappear after 24 hours and to retain these stories a user needs to repost them or save them to his or her profile.
In contrast to that, AMP stories do not disappear in 24 hours, in fact, the user has control over the longevity of the stories. AMP Stories Are Searchable and Shareable: Facebook, Instagram, and Snapchat stories are not searchable on the web and can be shared on their respective and sister sites only, while AMP stories are searchable and shareable across the web.
Huge SEO Opportunity – One unique thing I am excited about is the SEO opportunity for 2020 and beyond for you, all thanks to StoryPal for making this easy for all to start publishing web stories. Google now has a dedicated carousel of Visual Stories in its search results – a space in Google SERPs. This is surely a major change for SEO. Making this content format a sure-fire way to boost traffic and rank higher in 2020 and beyond.
Why Contemporary Readers Needs Visual Web Stories:
Have shorter attention spans and declining reading habits, due to information overload,
Can’t stay focused due to competing demands on their time,
Often skim through long articles on websites rather than reading them carefully,
Prefer short summaries over long-form content,
Recall information longer when it’s visual than textual,
Are increasingly visually-oriented and want crisp yet visually attractive content,
More likely to trust the content that is in a well-designed visual presentation format rather than a text-heavy one.